CIIIC PRO 1
Are you a researcher working on the societal impact of immersive experiences (IX)? And would you like to develop new knowledge on public values such as privacy and sustainability together with businesses, governments or civil society organisations? Then the new CIIIC PRO funding scheme could be of interest. CIIIC PRO focuses on research into the effects of immersive experiences on public values.
Research into public values of IX
Immersive experiences bring digital technology and the physical world together, for example through augmented reality, mixed reality or virtual reality. These technologies offer opportunities for innovation, learning, work and societal impact. IX also raise questions about public values such as inclusion, safety, privacy, autonomy and wellbeing.
CIIIC PRO supports research that provides insight into the effects of IX on these values. The funding is intended for research projects that develop validated knowledge, methods and practical tools for the responsible design, application and scaling of IX. Research into the role of AI within immersive experiences also falls within the scope of the scheme.
Up to €700,000 in funding is available per project, and five projects are expected to be awarded. Projects can run for a maximum of four years. The focus is on developing knowledge and tools that help organisations factor public values into the policy, design, development and application of IX. The research projects help organisations assess risks, strengthen positive effects and embed public values more firmly in their ways of working. In doing so, the scheme contributes both to responsible innovation and to a strong Dutch IX sector.
Watch the information session
The online information session on 26 October has taken place. Watch it back, with English and Dutch captions and a searchable transcript. The questions and answers from the session are summarised on the CIIIC PRO page.
Matchmaking event
Looking for consortium partners or want to test your research idea? Join the matchmaking event on 10 November 2026. During this event, researchers, companies, civil society organisations and government bodies can meet, exchange ideas and kick-start new collaborations.
- Location: Social Impact Factory, Utrecht
- Time: 2.30pm to 5.00pm.
Sign up for the matchmaking event (opens in new window)
More information
Thinking of submitting an application? Visit the SIA information page (opens in new window) for all the details on the scheme, budget, conditions, key dates, assessment criteria and the full call for proposals.
Want to stay up to date on this call? Sign up for our newsletter and our community platform. You can also get in touch with CIIIC or contact SIA programme manager Roselinde Wijnands directly.
CIIIC PRO
Multi-year practice-oriented research aimed at developing knowledge and practical approaches to improve and expand the application of immersive experiences (IX).
Stay involved
Join the community
Ask questions, share work and find collaborators in the CIIIC community.
Go to the community (opens in new window)